Gut Feeling
Fiber-powered soda
Our flagship brand, launching in the UAE and Saudi Arabia in 2026.
About us
We build FMCG brands for the GCC
Common Format is a Dubai-based company that creates premium and mass-premium FMCG brands for the Gulf region. We work as a brand factory: we track consumer trends early, develop new products with partner manufacturers, and bring them to market under our own brands.
Business activities
What we do
- FMCG brand developmentConcept, recipe, packaging, and brand design for new consumer products.
- Sourcing and productionProducing our products with licensed partner manufacturers in the GCC, using ingredients from international suppliers.
- Trading and distributionSupplying finished products to retail and distribution partners in the UAE and Saudi Arabia.
- Brand marketingLaunching and growing our brands with consumers across retail and digital channels.
Our brands
Products
Well Drink
Functional drink
First launched in the UAE in March 2026.
Business presence
Where we operate
- IndustryFast-moving consumer goods (FMCG).
- MarketsUnited Arab Emirates (headquarters in Dubai) and Saudi Arabia.
- PartnersManufacturers in Saudi Arabia, international flavor and ingredient suppliers, and retail and distribution partners across the GCC.
Company information & contact
- Legal name
- COMMON FORMAT TRADING L.L.C S.O.C كومون فورمات للتجارة ذ.م.م ش.ش.و
- Legal form
- Limited Liability Company – Single Owner
- Commercial license
- No. 1277029, issued by Dubai Economy and Tourism (DET)
- Licensed activity
- Food & Beverages Trading
- VAT TRN
- 104275530400003
- Registered address
- Office 64, Alphabeta Q East, AXD Membership Club, Dubai, United Arab Emirates
- Phone
- +971 52 600 2617
- info@commonformat.ae
- linkedin.com/company/uncommon-format